How the work is actually done — textbook development, investor decks, translation and drawing sets — written for the people commissioning it.
The seven stages of professional textbook development, from syllabus mapping and chapter architecture to figure briefs, teacher guides and the press-ready file — and where projects usually go wrong.
Nine recurring faults in investor decks — no argument, a market number nobody believes, traction buried, an unexplained ask — and what to do instead. Written from decks the studio has rebuilt.
The practical difference between translation, localisation and transcreation, what each costs, and how to choose — with the glossary, style guide and QA steps that decide whether the result is usable.
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