How the work is actually done — textbook development, investor decks, translation and drawing sets — written for the people commissioning it.
Ten articles each for Chennai, Bengaluru, Mumbai, Delhi and Hyderabad, written around the employers who actually hire there — IT services and automotive, product companies and capability centres, banking and media, government and policy, pharmaceutical filings and analytics.
The seven stages of professional textbook development, from syllabus mapping and chapter architecture to figure briefs, teacher guides and the press-ready file — and where projects usually go wrong.
Nine recurring faults in investor decks — no argument, a market number nobody believes, traction buried, an unexplained ask — and what to do instead. Written from decks the studio has rebuilt.
The practical difference between translation, localisation and transcreation, what each costs, and how to choose — with the glossary, style guide and QA steps that decide whether the result is usable.
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